Gregory White, Principal
I build value-driven web apps and features for small to medium-sized SaaS companies.
Lead with Value
Make software your value creation tool.
I start by understanding your business objectives and then I build the features that will help you achieve them. No spinning wheels working on things that won't move the dial.
I use empirical software development methodologies to minimize waste and inefficiency in getting to the features your customers really want.
Developing technology is risky. Every step of my process is fine-tuned to weighing tradeoffs and taking the path that will move your business forward.
Together we set the targets for what will make your project a success, then I take ownership for meeting them. Tracking what is meaningful for your business gives you confidence we are moving in the right direction. No chasing vanity metrics.
The success of technology projects is positively correlated with information flow. I speak both business and tech and translate between the two with ease. And through my project management tools and practices you always know where your project stands.
In every industry companies are competing on knowledge. Developing software can remove constraints by building technical, process, and market knowledge. With my methods you learn what is possible and build the right technology to gain competitive edge.
Accelerate and Deliver
Streamline the flow of value to your customers.
Iterate fast
Get new features in front of customers
Eliminate wasted effort
Maximize information flow
Amplify learning
Reduce risk
I draw on Agile, Lean, and DevOps methodologies to reduce friction and speed up feedback loops in delivering your app to customers. Get increased predictability by working in small batches and shaving off transaction costs to development. With rigorous process controls and meaningful charts I continually monitor progress to give you peace of mind—and let you focus on outcomes. From greenfield projects to existing applications, I seamlessly integrate my work into your teams and processes.
Build Smart
Get the tech right for today and for tomorrow.
I have been using Vue.js since 2017 to build robust, performant web apps. From custom code to taking advantage of the Vue and larger web ecosystems I select the right tools to make your project a success.
I avoid hidden risk from overbuilt complexity or bells and whistles customers don't care about. Smart automation with build tools and CI/CD practices frees me to solve problems and make the judgment calls that make or break software projects. Go for maximal impact with minimal code.
I am my own QA department—I write maintainable, comprehensively tested code that assures quality without bogging down development. You get software that's both reliable and change-tolerant.
I keep you from falling into technical debt down the road by building quality in from the start. My technical strategy minimizes irreversible decisions and keeps the cost of change low and so that you can adapt as your customers and market evolve.
Greg has been building web technology to help clients meet their goals since 2017. Before starting his business Greg worked in market research, where he conducted hundreds of long-form qualitative interviews focusing on enterprise software buyers. He served as co-organizer of the Burlington, VT JavaScript Meetup and has given talks at regional developer events. Greg conducted advanced doctoral work at Harvard in medieval Islamic and Jewish studies. Greg plays old-time country music on guitar and classical Arabic music on the oud. He lives outside Montpelier, VT with his family.